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eDesktop - An alternative to
email broadcasting
Research shows that email is the tool of choice in most
business environments, but it has severe limitations
when it comes to delivering rich media content - nearly
half of all HTML messages received are difficult to
read because of errors.
With the overwhelming volume of messages, almost one-third
of all emails never get opened and of those that do
only a quarter are read properly, making email a very
inefficient delivery system. Added to this, issues of
spam are making users more wary of email announcements
and even less likely to open or read a document.
With eDesktop the user has requested information and
can receive it safe in the knowledge that any messages
will be relevant and free from unwanted material.
The anti-spamming legislation that came into effect
in the UK on 11 December 2003 does not cover business
email addresses, therefore UK employees and owner /
managers will still continue to suffer the annoyance
of ever increasing amounts of spam.
However, with the Internet being such a fantastic place
to sell services and market products, companies now
need to start looking at alternative methods of communicating
away from conventional email. This is why eDesktop is
such an attractive application to corporations as it
has been developed exactly to do this.
The receiver of the eDesktop information can be confident
that the news delivery does not contain viruses nor
inappropriate material, especially important in the
case when dealing with sensitive issues or children.
The content of the eDesktop can be trusted.
With more and more spam email coming through the inbox
everyday, the emails that do have some interest to you
stand a very slim chance of actually getting read -
especially when you return from holiday and there are
hundreds of them.
From our clients' point of view, they don't want to
know that their online marketing campaigns are just
being deleted as soon as they are sent out - they want
to know that they are actually being read.
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