Mr Bean chooses eDesktop


The Mr Bean eDesktop was developed to further communications between leading British TV production company Tiger Aspect and the loyal Mr Bean fan base.

The eDesktop is being used as an adjunct to the highly successful Mr Bean web site to encourage visitors to log their email addresses. As an incentive to sign up they receive a specially commissioned game and calendar via the eDesktop messaging system, which is then enabled to deliver other important information and messages relating to the Mr Bean animated TV series.

The calendar feature of eDesktop can be used to schedule reminders and draw attention to important dates and programmes, either by the user or the company, or both, and is a very useful mini application as well as an effective marketing device, promoting Mr Bean merchandise such as T-shirts, DVDs and books.

By installing eDesktop onto their machines the users confirm that they want to receive these communications. Broadcasting such information through a branded eDesktop helps create a sense of on-line community offering so much more than e-mail possibly could.

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